This week, I had the fantastic opportunity to run my first (small) social media marketing campaign for the performance of Optical Popsicle 7, an amazing variety show put on by the art collective No Know Stranger in Indianapolis.
I was contacted by my sister, asking me if I would be interested in running their video projection during the show. I happily agreed, since it seemed like a cool thing to be involved in. When I first visited their “Clubhouse”, as they call it, and saw all the huge, creative props scattered about in this basement, I was immediately struck with inspiration for how their Instagram could look. At the time, it was an infrequently updated feed of snapshots from their various activities they do besides their annual magnum opus of Optical Popsicle. But I saw so much visual potential in what this small group of friends were doing that I asked if I could contribute to their Instagram (@knownostranger) account for promoting the show. And they heartily agreed! The next few times I was with them, I was always on the lookout for good photographic moments that would make good “teasers” for the show, and what you see above are the results of this flurry of creativity.
Working on this project really pushed me to learn to use the photo editing tools at my disposal on my iPhone 5s, where my entire workflow resided. I gained much more experience using apps like Afterlight, VSCO CAM, and Over to tweak the photos until I found a result that suited me before posting to Instagram. Producing creative content on my phone is something that is incredibly appealing to me. I kind of see it as a way of redeeming the device from its primarily consumerist uses.
This project was an awesome creative outlet for me, and I’m really pleased with the results, as were the rest of the team! I can’t wait for my next collaboration :)